Cloud-based technologies are causing disruptive innovations in digital media, enabling new possibilities and efficiencies in content acquisition, management and distribution. These shifts in technology are bringing new solutions to the entertainment industry, along with opportunities to scale your service delivery capacity, simplify management and security, decrease costs, and increase agility. According to PwC, a major challenge for media and entertainment businesses is learning how to "manage new work-streams and control how they keep content secure, while making it available to every contributor who needs it and every user who has the right to see it. All this points to cloud technology."
Equinix is the home of the interconnected cloud. Its Platform Equinix™ data centers and Equinix Cloud Exchange™ enable companies to bypass the Internet using secure, direct connections for rapid deployment, globalization and scaling of cloud computing. It provides a platform to enable new digital media workflow solutions. Content and media companies can access a range of cloud services such as asset management, storage, video editing and encoding and transcoding, as well as storage and archiving services.
Internet delivery and cloud hosting has transformed all aspects of content and media value chain, impacting how content is created, managed and delivered. Consumers now demand content on any device at any time, regardless of the network they are using.
As media and advertising have shifted online, media enterprises have become increasingly interconnected, across their supply chains, internally, as workflows transition to digital, and with customers, digital platforms, exchanges and marketplaces.
In this whitepaper, MTM examines the perceptions of the current landscape and of the business benefits and challenges associated with increased interconnectivity with suppliers, internally and with customers and marketplaces.